We’re your brand’s defenders, and we’ll keep you safe.
It doesn’t matter who you are or how long you’ve been in business; from small independent startups to corporate behemoths like McDonald’s or Adidas, each and every one of them has a set of brand guidelines to establish the rules of engagement in all of their communications. These brand bibles or rules are inextricably related to your success or failure since they are the thread that keeps the public’s perception together.
Be Of Value
Every interaction point for a company to build trust with its audience must follow the same set of standards – people don’t buy items or services for no reason; they buy them because of an emotional connection. Their impression of worth — a term that is frequently misconstrued – will be determined by their connection with your brand. To some, value may imply low cost or low cost; yet, others will consider it in terms of what they get in return from you; does it make them feel good about themselves? Will they get a higher return on their investment if the item lasts longer? This is a personal decision that they will decide on their own.
The Human Touch
Your personnel, your human-to-human link to your audience, are your brand’s touchpoints, which go beyond a printed or digital piece of information. These are your in-house brand ambassadors, and they’re the ones who can have the biggest impact on your customers. They will have the tools and expertise to communicate with the brand persona, including what to say and how to act, as well as how to spell specific words, with this guidance in place. Is it necessary for them to utilize a specific term all of the time? What method will they use to compose an email? Should they answer in a specific amount of time? What kind of imagery are they allowed to use? …all should be covered so they don’t have any doubts.
As always, we’ll start by listening to you and your needs, then we’ll figure out what your purpose is or even help you establish one.
The Details
When done correctly, you’ll know what typefaces to use when what colors to utilize, and what layouts are appropriate for different formats. You’ll be familiar with the tone and style of written and visual communication, as well as all of the tools you’ll need to complete the task. Have you thought about how to use bullet points effectively? How big should your subheads be? What are the proper line-height and tracking for characters? What is the smallest size for your logo and how much space does it require? Is there a need for sub-brands to function together, and if yes, how closely should they be linked? What marketing strategies do you employ, and which communication channels do you favor or ignore?
Your design and communications firms will be precisely matched to save you time and guarantee they understand you, your brand, and your story, in addition to internal clarity.
Brave In Style
As always, we’ll start by listening to you and your needs, then we’ll figure out what your purpose is or even help you establish one. If you’re an established business that’s lost its way, trying to realign your marketing approach, or a newly formed concept that’s lost its way, we’ll put listeners out there, think about what we’ve learned, and help you get back on track… What we do is listen, think, create, and evaluate.