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Packaging Design with an Asstron Eservice

“Packaging design has the power to make or break a brand.”

 

A consumer’s initial interaction with a product is through its packaging. As a result, a good packaging design strategy is essential for grabbing consumers’ attention and communicating the intended brand message. Purple Phase Communications strives to offer unique packaging designs that are supported by sound strategy. In Ahmedabad, India, we are a prominent packaging design firm. We all know that outstanding packaging design has the same potential to add value to a product as good quality does.

The packaging had long ceased to be a mere functional property, but today it has become the most important and pivotal science in product marketing and brand positioning. This is the reason why more businesses, be it a startup or a multinational corporation, have begun acknowledging packaging design as an integral part of the product development lifecycle.

 

 

Designing Packaging That Packs a Punch

At Purple Phase, we see packaging design as a combination of art and science, with the art of eye-catching design polished by the science of consumer behavior. Packaging, we understand, serves as a brand’s quiet ambassador, reinforcing its positioning. Our working process reflects this philosophy.

We must first properly comprehend the brand before implementing any design. To gain insight into the brand truth, we ask questions such as what is the brand positioning, what the brand stands for, who is the target audience, what is the brand vision, what is the USP of the product, and so on. We delve into category, competitive, and consumer research after we have answers to these issues. All of these facts aid in the development of the most effective strategy and the generation of distinctive ideas for packaging design that packs a punch.

Packaging Design Services We Offer

With a range of packaging design services that includes label design, box design, bag design, and more, we provide end-to-end solutions to our clients. We are the most well-known packing box design company in Indore and the most well-known packaging box design company in Ahmedabad, India. We have more than a decade of expertise developing and evolving packaging for SMEs as well as global companies.

We Serve the Following Industries

We’ve worked on packaging design projects across a wide range of industries, thanks to our team’s creative capabilities and agility. While we have the resources and ability to meet the packaging design needs of any sector, there are several areas for which we have completed some signature projects.